Many thought that if Apple followed the ‘Final Cut’ strategy with Logic, they would end up with Garageband Pro X: an dumbed down app for prosumers – which would make life easier for people who only need to work on music very once in a while.Īn alternative possibility was that Apple would let Logic Pro wither and die – the last major version of the app appeared in July 2009. The launch of Final Cut Pro X also worried the users of Apple’s professional music app: Logic Pro. The rate at which Final Cut has been updated has reduced in 2013, but the fact that they previewed a new Mac Pro in May gave some people hope that Apple were still interested in making hardware for ‘professionals.’ GarageBand Pro? The source viewer wasn’t as full featured as many would like, and the updated XML import and export was a disappointment to many third-party developers. The implementation of Multicam turned out to be more powerful and simpler to use than any other editing app. How could ‘professionals’ consider an application that doesn’t fit into established workflows? Apple never properly explained the problem they seemed to have with track-based editing.Įventually Apple broke with convention and previewed some of the features that they were planning in the next major update. However much Apple used the word ‘professional’ when promoting Final Cut Pro X, there were many that were unconvinced. The huge market of talented people with small businesses who sometime might need a very easy to use but capable video editing software, but not for those that support themselves primarily by editing videos, TV shows and feature films.Īs 2011 went on, there were few clues from Apple. Was Apple still interested in people using their software to produce broadcast TV and feature films? Had they conceded that market to Avid and Adobe? Did it show that Apple was going to be happy with prosumers. After looking at screenshots – which seemed to show much less complexity in the UI, much less congurability and clips that looked like friendly rounded corner tiles – many people dubbed Final Cut Pro X as iMovie Pro.Īlthough Final Cut was launched with updates for Motion and Compressor, many pros were left in limbo when it came to how to interpret what this change in direction meant. When Final Cut Pro X was launched in June 2011, there were many shocks in store which included an inability to open previous projects, no tracks, many missing features, strange colour correction tools, no ‘source monitor’ and hardly any connectivity with other post apps. It was obvious that the next version of Final Cut Pro after version 7 was going to be a completely rewritten application – thowing out all previous code and many of the concepts that had worked well for Apple over the previous 12 years. In April 2011 Apple surprised the world of post production when they showed a sneak peek of Final Cut Pro X at the NAB Supermeet. What Logic Pro X tells us about the future of Final Cut Pro X
0 Comments
Leave a Reply. |